Project Details
November 26-29, 2024, Dubai World Trade Centre, UAE
Services: Overall overseas booth solution planning, international booth space design, render output, overseas construction coordination, on-site operations during the exhibition
On-site Presentation
The Big 5 Global is a highly influential professional event for the construction and HVAC industry in the Middle East and North Africa, and a core trade platform for domestic HVAC brands to expand into the Middle East overseas market. Towin New Thinking undertook AUX's overseas custom-built booth project in Dubai, combining local Middle East market aesthetics and exhibition hall construction regulations, and centered around the commercial air conditioning product matrix, to create an international brand booth for global buyers.
The booth is divided into four functional sections: brand image display area, commercial air conditioning product display area, multimedia demonstration area, and enclosed business negotiation area. The overall design adopts a modern minimalist style, using AUX's brand blue as the main visual, complemented by glowing light strips and lighting installations to create a technological atmosphere. Considering the visiting routes of overseas buyers, the open display surfaces facilitate product browsing by visitors from multiple countries, while independent negotiation compartments ensure privacy for business discussions, meeting the business reception needs of Middle East overseas exhibitions.
The project team completed the initial creative proposal and multiple rounds of render iterations, while complying with Dubai exhibition hall construction approval regulations, and coordinated overseas design communication, on-site construction, and exhibition period operations. At this exhibition, AUX showcased its main products such as multi-split systems and light commercial air conditioners, conducting business exchanges with engineering contractors, distributors, and buyers in the Middle East region, effectively enhancing the brand awareness of AUX HVAC products in the Middle East market and expanding overseas distribution cooperation channels.