Project Details
July 24-25, 2024, Miami Airport Convention Center, USA
Services: Overall overseas booth solution planning, international booth space design, rendering output, overseas construction coordination, and on-site support services
On-site Presentation
RefriAmericas Miami HVAC&R Expo is a key professional event in the HVAC industry linking North, Central, and South American markets, bringing together regional distributors, contractors, and system integrators. It serves as an important trade window for domestic HVAC brands to enter the American market. Towin New Thinking undertook this Miami overseas custom booth project for AUX, combining local American market aesthetics and venue safety construction regulations, and built an international brand booth tailored to the American market around the full product matrix of VRF systems, split air conditioners, and light commercial HVAC.
The booth was planned with four functional zones: brand image display, physical HVAC product display, multimedia technology demonstration, and enclosed business negotiation areas. The overall design is modern and minimalist, using AUX's classic blue and white brand visual system, with high-brightness illuminated display cabinets and layered lighting to highlight air conditioning products. A large open display area faces the main aisle to facilitate visits by buyers from multiple American countries, and separate private negotiation rooms are set up to meet the needs of in-depth business discussions with overseas clients.
The project team completed preliminary creative concepts and multiple rounds of rendering iterations, strictly matching US venue construction approval regulations, and completed design output and overseas construction coordination. At this exhibition, AUX focused on showcasing main HVAC products such as residential split units, VRF multi-split systems, and ducted units, conducting business exchanges with industry buyers from North and Latin America. This fully demonstrated the brand's HVAC technical strength, further expanded the regional distribution network in the Americas, and enhanced AUX's brand influence in the American HVAC market.
