Project Details
April 2024, Mana Convention Center Miami, USA
Services: Overall overseas booth planning, international booth space design, renderings output, overseas construction coordination
On-site Presentation
The on-site booth uses the brand's red and white main visual system, with a large-angle geometric A-shape as the core visual symbol. The facade features large backlit light boxes and a giant illuminated brand logo, making the brand image recognizable from a distance within the exhibition hall.
The overall layout is semi-open and outward-facing, fully open to the main aisle, lowering the barrier for visitors to enter. The space is divided into a brand image main backdrop area, modular display cabinets, a central reception island, and independent business negotiation areas. LED backlit display cabinets are neatly arranged, accompanied by multimedia large screens that can loop brand and corporate introduction content.
On-site materials combine matte paint, light-transmitting film, and metal edging, with light strips outlining contours to enhance the technological and trendy feel. The reception island allows staff to receive visiting merchants, with relatively quiet seating areas set up inside to meet the in-depth communication needs of overseas B2B clients.
The entire booth was assembled on-site overseas using modular components, and the final result is highly consistent with the renderings. The open space attracted many industry visitors, fulfilling the complete functions of brand image display, merchant reception, and business meetings.
