Project Information
The 14th China (Guizhou) International Alcoholic Beverages Expo, held from September 9 to 13, 2025, at Guiyang International Conference and Exhibition Center
Services: overall booth solution planning, baijiu culture exhibition space design, renderings output, custom booth design and construction, cultural exhibition planning
On-site Presentation
The China (Guizhou) International Alcoholic Beverages Expo is a national-level professional liquor event in China, bringing together renowned liquor enterprises, distributors, and channel buyers nationwide. It is an important platform for light-aroma baijiu brands to conduct industry exchanges and expand trade channels. Towin New Thinking undertook Fenjiu's custom booth project for this expo, combining Fenjiu's thousand-year light-aroma poetic liquor culture with modern exhibition space to create a baijiu custom booth that blends cultural depth with commercial display functions.
The booth is divided into four functional sections: brand culture image area, product display and tasting area, multimedia cultural presentation area, and business negotiation area. The overall design extracts cultural elements of Xinghuacun light-aroma style, follows Fenjiu's brand visual system, and merges traditional Chinese aesthetics with modern exhibition craftsmanship. The open display interface faces the main aisle, facilitating visits and tastings by buyers from various regions; the product display area neatly arranges the full range of core products; a quiet negotiation space is set up inside to meet the business needs of distributors and channel partners.
The project team completed preliminary creative concepts and multiple rounds of renderings iterative optimization, strictly adhering to the expo hall construction and fire safety approval regulations, coordinating design output and on-site construction. At this expo, Fenjiu showcased its core light-aroma series products, conveying its profound brand cultural heritage to industry buyers, receiving numerous liquor channel distributors from across the country, expanding its distribution network, and further consolidating Fenjiu's brand influence in the domestic baijiu market.
