Project Information
The 2023 Changsha International Construction Equipment Exhibition (CICEE) was held in May 2023 at the Changsha International Convention and Exhibition Center
Services: overall booth concept planning, large-scale outdoor machinery layout, indoor interactive experience design, rendering output, custom exhibition booth design and construction.
Services: overall booth concept planning, large-scale outdoor machinery layout, indoor interactive experience design, rendering output, custom exhibition booth design and construction.
Design Highlights
As a bellwether of the global construction machinery industry, the 2023 Changsha International Construction Equipment Exhibition required highly forward-looking design thinking. Towin Expo created for Sany Heavy Industry a spatial plan linking an "indoor and outdoor dual exhibition area," perfectly balancing functional display and brand aesthetics. The outdoor area's design, through the strategic array layout of concrete machinery, road equipment, and mining trucks, created a strong visual impact of industrial power; the indoor area, using an immersive digital large-screen concept and intelligent interactive zone planning, highlighted Sany's digital transformation achievements. A unified red-and-white design language ran throughout the venue, further strengthening Sany's brand image as a global leader in intelligent manufacturing.
