Project Information
Event Name: SANY Heavy Truck Domestic Exhibition
Services: Booth concept design, 3D visual presentation, spatial planning, brand visual implementation
Design Concept
The design proposal centers on a highly visually striking half-sectioned red truck model as the core landmark, creating a strong contrast against the pure white display background, instantly drawing attention and highlighting the product's hardcore characteristics. The custom stepped design guides visitors to interact and experience up close, while the surrounding white display walls and panels provide a professional backdrop for the display of core components such as the chassis. This design, which perfectly combines product core focus with functional zoning, vividly interprets SANY Heavy Truck's industrial strength.
