Event Background
May 19-22,2021 Changsha International Construction Equipment Exhibitiongrandly opened in Changsha, the capital of construction machinery! The theme of Sany Heavy Industry's booth this time was"Digital Innovation, Winning the Future with Intelligence", welcoming the most advanced intelligent and electrified concrete machinery, and also comprehensively showcasing Sany Heavy Industry's intelligent technological achievements.
Since its establishment in 1994, Sany Heavy Industry has grown at an average annual rate of over 50%, and has developed into China's largest and the world's fifth-largest construction machinery manufacturer, as well as the world's largest concrete machinery manufacturer. Its business and industrial bases are spread across the globe, with industrial parks in Beijing, Changsha, Shanghai, Kunshan, Urumqi and other places in China, and overseas R&D and manufacturing bases in India, the United States, Germany, and Brazil.
This time,Towin New Vision Mediaassisted Sany Heavy Industry in retaining its title at this Changsha International Construction Equipment Exhibition as the exhibitor with"the largest exhibition area and the most equipment", showcasing to the world the passion and charm of the "Hunan Army of Construction Machinery."
Core Information
Towin New Vision Media provided Sany Heavy Industry with comprehensive services from booth design and construction to on-site event planning and execution. The booth adopted an open design, making it convenient for visitors to observe the construction machinery up close; at the entrance, the name of Sany Heavy Industry was integrated with plants, flowers, and display boards, making it both eye-catching and aesthetically pleasing. Inside the booth, interactive introduction boards were set up, allowing visitors to touch and learn more information. The stage design was simple, mainly in white, paired with Sany Heavy Industry's red logo, enhancing the visual impact. Beside the stage were an internet marketing exhibition hall, a meeting room, and a rest area, all three mutually independent. The internet marketing exhibition hall took a tech style as its theme, with a circular platform paired with blue lighting, creating a sense of the future; the meeting room was modern and minimalist, with Sany Heavy Industry slogans printed on the walls; the rest area was designed as a small café, providing drinks and space for rest.
At the entrance, the name of Sany Heavy Industry was integrated with plants, flowers, and display boards to create a large decoration, both eye-catching and aesthetically pleasing, also allowing every visiting guest to learn more in advance about Sany Heavy Industry'sstories and culture。
fullyopen booth area, with introduction boards placed at the side, making it convenient for all visiting guests to comprehensively understand and observe the construction machinery newly launched by Sany Heavy Industry.
Beside some booths, there were alsointeractive introduction boards, where visitors could touch to learn more related construction machinery information.
The stage design was relatively simple, mainly in white, withSany Heavy Industry's red logoat the lower right, increasing the visual impact and blending with the surrounding environment.
Beside the stage were the internetmarketing exhibition hall, meeting room, and rest area, three mutually independent spaces, different from the fully open construction machinery exhibition area.
Internet marketing exhibition halltook a tech style as its theme, with the circular platform in the center adding a sense of the future, and the paired blue lighting bringing a strong sense of technology.
Meeting roomoverall had a modern minimalist style, with Sany Heavy Industry slogans printed on the walls, strengthening guests' memory.
Rest areawas designed as a small café, with a small beverage bar providing drinks for guests, and minimalist-style tables and chairs allowing visiting guests to take a short rest.
Towin New Vision Mediacarried out booth construction and arrangement as well as program arrangements for Sany Heavy Industry's booth at the 2021 Changsha International Construction Equipment Exhibition, allowing all guests present to fully understand Sany Heavy Industry's corporate history and experience the most cutting-edge construction machinery.
Robot dance paired with a fashionable model catwalkperformance was undoubtedly the focal program of the event, with flexible robotic arms demonstrating to the guests present Sany Heavy Industry's intelligent and electrified concrete machinery, fully showcasing the company's strength.
Internet exhibition hallwas also deeply loved by visitors, with interactive equipment configured in the tech-style exhibition hall, allowing every visitor to learn about Sany Heavy Industry's progress in the internet field, as well as the innovative spirit of combining the internet with construction machinery.
Interestinginteractive gamesattracted many guests to actively participate, and through WeChat as well as some on-site interactive mini-games, the entire exhibition was bustling with excitement.
Related Services
Towin New Vision Media provided Sany Heavy Industry with one-stop services including booth design and construction, exhibition hall space planning, on-site delivery at the exhibition, and brand display. Specifically including: overall booth design and construction, open exhibition area planning, interactive display board installation, stage construction, internet marketing exhibition hall design, meeting room and rest area arrangement, on-site event planning (robot dance, model catwalk, interactive games), etc.
Industry Observation
Construction machinery industry exhibitions are transitioning from simple product display to immersive brand experience. Sany Heavy Industry's booth this time effectively conveyed the concept of "Digital Innovation, Winning the Future with Intelligence" through an open layout, tech-style exhibition hall, and interactive activities. In the future, exhibition design will place more emphasis on spatial narrative and audience participation, and digital interaction and scenario-based experience will become the core competitiveness of brand display.
Content Summary
At the 2021 Changsha International Construction Equipment Exhibition, Towin New Vision Media created for Sany Heavy Industry a comprehensive exhibition area integrating product display, brand experience, and business negotiation. Through the open booth, tech-style internet exhibition hall, minimalist meeting room and leisure rest area, as well as on-site activities such as robot dance, model catwalk, and interactive games, it comprehensively showcased Sany Heavy Industry's intelligent achievements and corporate culture, helping it retain the title of exhibitor with "the largest exhibition area and the most equipment."