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Insights

Canton Fair Goes Online, Towin New Idea Offers One-Stop Virtual Booth Building Services

Due to the pandemic, the 127th Canton Fair will be held online for the first time. Towin New Idea, leveraging its extensive cloud livestreaming experience and mature online marketing solutions, provides one-stop virtual booth building services including online exhibition viewing, Canton Fair online booths, virtual showrooms, and VR showrooms, helping businesses stand out in the digital exhibition.

Background

Due to the pandemic, the 127th Canton Fair will be held online for the first time from June 15 to June 24. The world-renowned fair has moved from physical venues to the internet, and the event is fast approaching.

Core Information

Towin New Idea is a comprehensive media company and an excellent full-scope e-commerce service provider. We deeply understand the commercial value of new business, new retail, and new communication in the mobile internet era, operating a culture and content ecosystem centered on "people." With extensive cloud livestreaming experience from projects such as Tmall Cloud Fashion Show, Aofei 2020 Spring New Product Launch, Italian Yunzi Online Sales Training Camp, Jiujiang Distillery 67th Anniversary & Brand Strategy and New Product Launch, and 320 Flash Sale Night Haier 56°C Sterilizing Air Conditioner Shopping Festival, along with mature online marketing solutions, we provide one-stop virtual booth building services.

Towin New Idea's Canton Fair online booths also offer features like replay on demand, video upload, interactive communication, and sharing to enrich the exhibition experience, with a greater focus on showcasing product innovation and cost-effectiveness. This makes display, matchmaking, negotiation, and transaction more vivid, direct, and engaging, stimulating purchasing behavior.

For exhibitors, all you need to do is select your products. For online exhibitions, virtual showrooms, cloud livestreaming, and more, Towin New Idea provides one-stop virtual booth building services to help your online exhibition stand out.

Related Services

Towin New Idea offers one-stop virtual booth building services, including online exhibition viewing, Canton Fair online booths, virtual showrooms, VR showrooms, and integration of virtual showrooms with livestreaming. Before the exhibition, we provide specialized training for exhibitors to help them master product information and highlights, respond confidently to buyer inquiries, and enhance their livestreaming sales capabilities. We also create preliminary buyer profiles for targeted promotion, invite buyers to visit the online exhibition in advance, and build early momentum. Additionally, we offer big data services: tracking visitor numbers, attendee lists, dwell time on products and booths for comprehensive analysis, and lead conversion preparation. Exhibitors can engage in one-on-one face-to-face negotiations with buyers online or promote to a global audience through livestreaming.

Industry Insight

The 127th Canton Fair being held online for the first time marks a significant step in the digital transformation of the exhibition industry. Online exhibitions break geographical barriers and enrich the exhibition format with features like replay on demand, video upload, interactive communication, and sharing, making display, matchmaking, negotiation, and transaction more vivid and direct. For exhibitors, online and virtual showrooms have become new display windows, requiring professional building services to ensure effective presentation.

Summary

Towin New Idea, with its extensive cloud livestreaming experience and mature online marketing solutions, provides one-stop virtual booth building services for Canton Fair exhibitors. Core services include online exhibition viewing, virtual showrooms, VR showrooms, and livestream integration, complemented by pre-exhibition training, buyer invitations, and big data analytics, helping businesses stand out in the online exhibition.