Event Background
Hannover Milano Fairs Shanghai Ltd., established in 1999, is a wholly foreign-owned joint venture between Deutsche Messe AG (Germany) and Fiera Milano (Italy). As a renowned exhibition organizer in China, it has offices in Beijing and Guangzhou and manages several leading trade fairs across various industries.
Core Information
Deutsche Messe AG is an exhibition organizer, while Demage Exhibition Company is a professional booth design and construction service provider—they are upstream and downstream partners. Deutsche Messe AG owns world-class events such as Hannover Messe, and its exhibition center spans over 100,000 square meters, holding a significant position in the global exhibition industry.
Related Services
Towin Expo specializes in exhibition design, booth construction, showroom spaces, on-site delivery, and brand display. For major international exhibitions like those in Hanover, Towin Expo offers one-stop services from booth design to on-site construction, helping exhibitors participate efficiently.
Industry Insights
The international exhibition industry is characterized by the following trends: Europe remains the global core, with Germany hosting 23 large exhibition centers—including the Hanover Exhibition Grounds covering over 100,000 square meters—followed by France, Italy, and the UK. North America started later but is growing rapidly, with the US leading in the number of exhibitions and revenue. In Asia, Singapore, Hong Kong (China), and Japan have well-developed exhibition facilities and immense market potential.
Summary
As an international exhibition organizer, Hannover Milano Fairs Shanghai Ltd. has deep roots in the Chinese market and accumulated rich experience. Towin Expo, as an exhibition design and construction service provider, offers professional support to its exhibitors. The global exhibition industry is dominated by Europe, with North America rising quickly and Asia showing great potential.