Event Background
On November 9, 2023, the China · Fenghuang Sixth Folk Photography Biennale and the Ninth Miao Silver Ornament and Costume Culture Festival grandly opened in Fenghuang Ancient Town, with the exhibition running until November 16. As the only strategic partner of this Biennale, Jiugui Liquor appeared at Fenghuang Culture Square with "Hundred Brews Fragrant, Wondrous Realm Born of Nature — China Liquor Valley · Xiangxi Video Art Exhibition." Towin New Thought International Exhibition Media (abbreviated as Towin Expo) was responsible for the design, production, and construction work of this video art exhibition event.
Core Information
Towin Expo provided Jiugui Liquor's video art exhibition with full-process services ranging from preliminary site measurement and size and craft consultation, to mid-term production follow-up and on-site construction. During the construction period, the team followed up on progress every day and promptly handled temporary additional exhibition setup needs, ensuring the rendering was "what you see is what you get." The exhibition took the phoenix sculpture on Fenghuang Culture Square as its center, combined with Jiugui Liquor's slogan "Hundred Brews Fragrant, Wondrous Realm Born of Nature," and used a design integrating greenery with the outline of liquor bottles to present Xiangxi's humanities and nature. The site featured a photo area, a tasting area, and multiple DP check-in points, attracting many tourists to stop and take photos.
Designed in combination with Jiugui Liquor's slogan "Hundred Brews Fragrant, Wondrous Realm Born of Nature," using a design that combines greenery with the outline of Jiugui Liquor bottles, presenting Xiangxi's humanities and nature.
Warm-up H5
Designed a warm-up H5 to introduce this event and showcase outstanding photographic works!
Jiugui Liquor's "Hundred Brews Fragrant, Wondrous Realm Born of Nature — China Liquor Valley · Xiangxi Video Art Exhibition" took the iconic soaring phoenix sculpture on Fenghuang Culture Square as its center, stunning the whole city, presenting Jiugui Liquor's cultural aesthetics in three dimensions, demonstrating Jiugui Liquor's artistic height, and attracting tourists from all over the country as well as international visitors to stop, visit, and take photos as mementos.
Photo Area + Tasting Area
Designed with a folding screen combined with the shape of liquor bottles, showcasing Jiugui Liquor's simple and elegant brand temperament.
DP Check-in Points
Multiple DP check-in points were set up on site, attracting passing tourists to stop and take photos, fully experiencing Jiugui Liquor's cultural richness.
Related Services
Towin Expo provided exhibition design, booth construction, exhibition hall space planning, on-site delivery, and brand display services for this exhibition. Specifically including: creative design (combining the brand slogan with Xiangxi culture), site measurement and craft consultation, production follow-up, on-site construction and exhibition setup, and response to temporary needs.
Industry Observation
This cooperation demonstrated the trend of deep integration between brand exhibitions and local cultural festivals. Through the video art exhibition, Jiugui Liquor integrated brand culture into Fenghuang folk activities, enhancing the brand's exposure and experience in cultural tourism scenarios. Through refined execution, Towin Expo helped the brand achieve a complete presentation from design to implementation, reflecting the key role of exhibition services in brand cultural communication.
Content Summary
Towin Expo successfully assisted Jiugui Liquor in creating the "China Liquor Valley · Xiangxi Video Art Exhibition" at the Fenghuang Folk Photography Biennale, providing full-process services from design to construction and achieving a high-fidelity implementation of the rendering. With a design integrating Xiangxi humanities and liquor culture, the exhibition attracted a large number of tourists to interact, effectively enhancing Jiugui Liquor's brand image and cultural influence.