Background
In January 2008, Deutsche Messe AG and Fiera Milano signed a cooperation agreement to establish the joint venture Hannover Milano Fairs Ltd. Its subsidiary, Hannover Milano Fairs (China) Co., Ltd., serves as a key platform for overseas market expansion, leveraging both parties' extensive experience and successful exhibition concepts to create higher-standard international professional exhibitions for exhibitors.

Core Information
Hannover Milano Fairs (Shanghai) Co., Ltd., a wholly foreign-owned enterprise, is a joint venture between Deutsche Messe AG and Fiera Milano. It is a well-known exhibition organizer in China. After years of development in the Chinese market, it has accumulated rich experience in successfully organizing world-class exhibitions in China and established good cooperation with local professional organizations and institutions. The company has offices in Beijing and Guangzhou, and operates leading trade fairs across multiple industries nationwide. Legal representative: GOETZ DOERMANN. Date of establishment: 1999-12-16. Registered capital: USD 500,000. Region: Shanghai. Business status: Active. Industry: Leasing and business services. Company type: Limited liability company (wholly foreign-owned). Number of employees: 100-500. Address: Room 301, B&Q Pudong Business Tower, No. 393 Yinxiao Road, Pudong New Area, Shanghai. Business scope: Organizing and hosting various economic and technical exhibitions and conferences in China, organizing conferences abroad, and providing exhibition and conference-related services; business consulting, trade information consulting, investment consulting, international economic information consulting, market research, and enterprise management consulting.

Related Services
As an exhibition design and construction service provider, Towin Expo offers one-stop services including booth design, construction, showroom space planning, on-site delivery, and brand display for both organizers and exhibitors. For exhibitions organized by Hannover Milano Fairs, Towin Expo can create professional and efficient booth solutions tailored to exhibitors' needs, helping brands stand out at the events.
Industry Insights
Schedule of major domestic auto shows in the second half of 2021:
1. The 25th Greater Bay Area International Auto Show (formerly Shenzhen Auto Show): July 21-25, Shenzhen Convention & Exhibition Center (Futian). Organizers: China National Automotive Industry International Corporation, China Ocean Aviation Group, Shenzhen Automobile Dealers Chamber of Commerce. Undertaker: Shenzhen United Auto Show Management Co., Ltd.
2. The 24th Chengdu International Auto Show: August 29 - September 7, Western China International Expo City. Organizers: Chengdu Municipal People's Government, China Council for the Promotion of International Trade Automotive Sub-Council. Undertakers: Chengdu Century City Exhibition Group Co., Ltd., Hannover Milano Fairs (Shanghai) Co., Ltd., China Council for the Promotion of International Trade Sichuan Committee.
3. The 19th Guangzhou International Auto Show: November 19-28, 2021 (Passenger Car Hall/EV Hall), November 19-22 (Commercial Vehicle Hall/Parts Hall/Tuning Hall). Venue: Area A & B, China Import and Export Fair Complex (Pazhou). Organizers: Guangzhou Municipal People's Government, Guangdong Provincial Economic and Information Technology Commission, China Foreign Trade Centre, China Machinery Industry Federation, China Association of Automobile Manufacturers. Executive Agency: Guangzhou Zhanlian Exhibition Service Co., Ltd. Undertakers: China Foreign Trade Guangzhou Exhibition General Corporation, China Council for the Promotion of International Trade Automotive Sub-Council, Guangzhou Automobile Industry Group Co., Ltd., China Society of Automotive Engineers, Guangzhou United Exhibition Co., Ltd., China Council for the Promotion of International Trade Guangzhou Committee, Guangzhou Automobile Sales Industry Association, Guangzhou Industrial Economy Federation.
Summary
As a globally renowned exhibition organizer, Hannover Milano Fairs covers multiple industries in China. Understanding its company background and exhibition schedules helps exhibitors plan their exhibition design, construction, and brand display in advance. Towin Expo will continue to monitor industry trends and provide professional exhibition services to clients.