Event Background
On April 9, 2019, the 58th Milan International Furniture Fair officially opened. As a top global furniture and design event, the Milan International Furniture Fair brings together world-leading brands and cutting-edge design concepts. As a classic furniture brand, TON officially released its 2019 new product series at this exhibition.
Key Information
At the exhibition, TON launched multiple new products: Armchair Ginger, Barstool 811, YYY coffee table, Armchair Leaf, Chair Prag, the Valencia series, and new fabric options for some products. The booth adopted a bright and fresh orange theme, injecting new vitality into the classic design brand. The Shanghai Ji'an team visited Milan to support TON, and TON CEO Milan Dostalik and Shanghai Ji'an CEO Jenny XU exchanged at the booth.
Armchair Ginger uses this year's popular cutting-edge velvet fabric while maintaining a user-friendly easy-to-clean design, balancing comfort and aesthetics. The highly anticipated Barstool 811 bar stool features a rattan surface with a sense of transparency that provides a good seating experience, and its classic shape is elegant and simple. YYY coffee table has a modern minimalist design, and the combinations of different heights and colors are lively and interesting, showing TON's youthful and energetic side.
Armchair Leaf continues the lightweight and graceful characteristics of the Leaf series, adding a new member to the Leaf family. In addition, the booth also displayed TON's classic products such as Chair 002, Chair 14, Chair 18, Merano, Alba, Dowel, Chips, Split, Electric Recliner Santiago 02, etc.
Related Services
Towin Expo provided TON with booth design and construction services for the Milan International Furniture Fair, highlighting the brand image through an orange-themed booth and supporting TON's new product release and brand display. Towin Expo provides professional support in exhibition design, booth construction, on-site delivery at the exhibition, and other stages, ensuring the brand stands out at the exhibition.
Industry Observation
As a global design bellwether, the Milan International Furniture Fair attracts many brands to release new products every year. With its orange-themed booth and series of new products, TON demonstrated the trend of a classic brand actively embracing modern design and functional innovation while maintaining traditional elegance. The booth design not only serves product display but also becomes an extension of the brand philosophy.
Content Summary
At the 2019 Milan International Furniture Fair, TON released multiple new products through an orange-themed booth, including Armchair Ginger, Barstool 811, YYY coffee table, etc., demonstrating the brand's balance between classic and innovation. Towin Expo provided TON with booth design and construction services, supporting the brand's successful appearance on the international stage.