Event Background
In September 2019, the Berlin IFA global event CE China concluded successfully. As one of IFA's global events, CE China aims to connect high-quality brands, key market participants, and retailers, providing a dynamic exchange platform for international brands and Asian retailers. This edition of the exhibition was successfully held in Berlin for the first time, with the number of exhibiting brands nearly doubling compared to the previous year, reaching 275, showcasing the latest products and innovative solutions in the consumer electronics and home appliance sectors.
Key Information
The exhibition closely followed industry trends, with exhibits covering virtual reality (VR), augmented reality (AR), and the latest mobility solutions such as electric vehicles and autonomous driving technology. Retailer representatives from across Asia established direct connections with globally renowned brands at the exhibition and engaged directly with consumers to understand their needs. Juonjun Ju, Executive Director of Overseas Sales at the Korean brand NUC, expressed high recognition of the exhibition's organization, especially the media coverage; Le Kaikang, Managing Director of the German company baoyale, noted that the exhibition not only provided direct communication with professionals but also yielded feedback from end users; Li Yinglong, Sales Director of Retail Business at Sennheiser China, believed the exhibition brought great benefits to business development. IFA Executive Director He Yansi concluded that CE China's successful debut in Berlin laid a solid foundation for the fifth edition of the exhibition; IFA Director Gao Nuosi emphasized Asian retailers' strong interest in the exhibition; Chinese retail giant Suning planned to further expand its strategic cooperation with CE China.
Related Services
As a professional exhibition design and construction company, Towin Expo provides booth design, construction, and on-site delivery services for international exhibitions such as CE China. We assist exhibiting brands in creating eye-catching display spaces, ensuring accurate communication of brand image, and helping clients stand out at exhibitions.
Industry Observation
The success of CE China demonstrates that international exhibitions are becoming important platforms for direct interaction between brands, retailers, and consumers. With the integration of new technologies such as VR/AR and smart mobility, exhibition content is becoming increasingly rich, placing higher demands on booth design and interactive experiences. Towin Expo continuously monitors industry trends and provides clients with innovative display solutions.
Content Summary
In 2019, CE China was successfully held in Berlin, with significant growth in the number of exhibiting brands and exhibition scale, receiving positive feedback from multiple parties. With its professional exhibition design and construction capabilities, Towin Expo provides quality services to exhibitors, helping them effectively showcase their brands and products on the international stage.