Event Background
The 2023 International Construction Machinery Exhibition was held at Changsha International Convention and Exhibition Center. SANY, as a leading enterprise in the industry, showcased its latest excavators, cranes, and other equipment. Towin Expo undertook the booth design and construction, tasked with presenting multiple large-scale equipment in a limited space while highlighting the brand image.
Core Information
The Towin team adopted an open layout with the corporate colors of red and gray as the main tone, using lightboxes and LED screens to strengthen brand identity. The booth was divided into equipment display, meeting, and interactive experience areas. The equipment area featured a liftable floor to accommodate different machinery models. The construction period was only 10 days, with full compliance with international safety standards.
Related Services
This project covered exhibition design (3D renderings and construction drawings), booth construction (steel structure combined with woodworking), showroom space planning (circulation design), on-site delivery (setup and dismantling management), and brand display (visual system application).
Industry Insight
Construction machinery booths need to balance the safety of heavy equipment display with visitor interaction. Towin Expo used modular structures for quick assembly and disassembly, while ensuring sufficient load-bearing capacity and power outlets to meet the display requirements of large machinery. Such projects demand high construction precision and on-site coordination.
Summary
With professional capabilities, Towin Expo ensured the successful delivery of SANY's booth, achieving a balance between brand display and functional needs within a limited budget and timeline, providing reliable support for the client's exhibition performance.