Event Background
Overseas Exhibition Booth ConstructionOn the eve of the official opening of the Berlin International Consumer Electronics Show (IFA), major manufacturers could no longer hold back and released new products one after another in advance. Samsung and LG were the first to disclose 8K TV news, and Chinese brand LeTV Super TV also planned to release a new series at the exhibition, drawing industry attention.
Key Information
At the IFA 2018 exhibition site, LG directly displayed the world's first 88-inch 8K OLED TV. Although it did not announce detailed data, it revealed that OLED production would double within the year, with a target of 9 million units by 2022. Samsung released the 8K QLED TV Q900 series, offering four sizes from 65 to 85 inches, using a full-array backlight and AI algorithms to optimize non-8K content, with brightness reaching 4000 nits. In addition, Chinese brands such as LeTV Super TV, TCL, and Hisense also exhibited, among which LeTV was expected to release a new Super TV series.
Samsung's new QLED TV uses a full-array backlight and is preloaded with 100,000 AI algorithms, which can convert non-8K content into near-8K picture quality, while also supporting Bixby voice and SmartThings functions.
Related Services
Towin Expo provides exhibitors with full-process services from exhibition design and booth construction to on-site delivery at the exhibition. For overseas exhibitions, we have extensive international execution experience to ensure maximum brand display effect. Whether it is the giant booths of Samsung and LG or the exhibition areas of Chinese brands such as LeTV, Towin can provide professional construction and on-site support.
Industry Observation
The concentrated appearance of 8K TVs at IFA 2018 marks that display technology has entered a new stage. Samsung and LG are betting on the QLED and OLED routes respectively, while the participation of Chinese brand LeTV shows that domestic companies are accelerating their global layout. For exhibitors, how to stand out among many brands makes the creativity and quality of booth design and construction crucial.
Content Summary
On the eve of IFA 2018, Samsung and LG were the first to release new 8K TV products, and Chinese brands such as LeTV Super TV also exhibited with new products. With professional overseas exhibition design, construction, and on-site delivery capabilities, Towin Expo helps clients make a brilliant appearance at the Berlin exhibition and achieve brand display and market expansion goals.