Event Background
The 2015 Suzhou Summer Tourism Promotion, themed 'Suzhou Lifestyle', was held on July 14 at Langham Place Guangzhou and July 15 at Grand Skylight Hotel Shenzhen. The event aimed to promote Suzhou's pleasant scenery and leisurely 'Suzhou Lifestyle', attracting more tourists to experience the city.
Core Highlights
The promotion attracted numerous media and travel enthusiasts. Towin incorporated elegant, ink-scented paper fans into the check-in process, allowing guests to feel the profound cultural heritage of Suzhou.
Graceful cheongsam-clad hostesses added an extra touch of elegance to the event, their every movement evoking the gentle and refined image of Suzhou women.
Girls holding oil-paper umbrellas, like lilac blossoms, appeared unexpectedly, bringing the poetic charm of Suzhou's ancient towns. During the interactive quiz, enthusiastic guests won lucky roses from the 'lilac girls' as prizes.
Teacher Lv's moving Kunqu Opera performance allowed everyone to appreciate the depth of Suzhou's culture. The beautiful melody was a perfect portrayal of the 'Suzhou Lifestyle'. With her witty and humorous commentary, she made the beauty and essence of Kunqu accessible to all, making everyone fall in love with Suzhou.
Speeches by Director Lu, Ms. Zhong, and various travel experts made Suzhou even more enchanting in everyone's hearts. The launch ceremony of the 2015 'Suzhou Lifestyle' Summer Tourism Promotion began with a 'fan-opening' gesture in a joyful atmosphere.
Suzhou's gardens, silk, cuisine, Kunqu Opera... it offers the most comfortable travel experience for everyone!
Related Services
Towin Expo provided exhibition design, booth construction, on-site delivery, and brand display services for this promotion. From the paper fan design at check-in to the arrangement and execution of cheongsam hostesses, oil-paper umbrella girls, and Kunqu performance, Towin Expo integrated Suzhou's cultural heritage and 'Suzhou Lifestyle' concept into the event through meticulous spatial planning and visual presentation, contributing to the success of the promotion.
Industry Insights
As an important window for city branding, tourism promotions increasingly emphasize cultural experience and interactive design. The 'Suzhou Lifestyle' themed promotion vividly presented Suzhou's gardens, silk, cuisine, and Kunqu Opera through paper fan check-in, cheongsam hostesses, oil-paper umbrella interactions, and Kunqu performances, allowing guests to experience the city's charm in an immersive way. This approach, with culture at its core and experience as its medium, offers new ideas for tourism promotion activities.
Summary
The 2015 'Suzhou Lifestyle' Summer Tourism Promotion was successfully held in Guangzhou and Shenzhen. Towin Expo supported Suzhou's city branding through exhibition design, booth construction, on-site delivery, and brand display services. The event vividly showcased Suzhou's cultural heritage and 'Suzhou Lifestyle' concept through paper fan check-in, cheongsam hostesses, oil-paper umbrella interactions, and Kunqu performances, earning praise from attendees.