Project Information
September 30 - October 3, 2024, Paris Expo Porte de Versailles, France
Services: overall overseas booth solution planning, international booth space design, renderings output, overseas construction coordination, and on-site support services
On-site Presentation
Interclima Paris is a flagship professional HVAC exhibition in Western Europe for heating, ventilation, and building cooling, bringing together engineering contractors, HVAC distributors, and system integrators from France and across Europe. It is a key trade platform for Chinese HVAC brands to enter the French-speaking European market. Towin New Thinking undertook this overseas custom-built booth project for AUX, combining French local aesthetic preferences and exhibition hall construction safety regulations, and centered on the product matrix of heat pumps, commercial VRF systems, and light commercial air conditioning, to create an international brand booth tailored to the European market.
The booth was planned with four functional zones: brand image display area, heat pump air conditioning product display area, multimedia technology demonstration area, and enclosed business negotiation area. The overall design is simple and fresh with a modern style, continuing AUX's blue and white brand colors, complemented by green plants to suit local European aesthetics; the open outward-facing display facade faces the main aisle of the exhibition hall, making it easy for professional visitors from various countries to browse products; independent enclosed meeting rooms ensure privacy for in-depth business discussions with European clients.
The project team completed the initial creative proposal and multiple rounds of renderings iterations, strictly following French exhibition hall construction approval requirements, and completed design output and overseas construction coordination. At this exhibition, AUX focused on showcasing high-efficiency heat pumps, commercial central air conditioning, and other core products, conducting business exchanges with industry buyers in Western Europe, fully demonstrating the brand's HVAC technical strength, further expanding the distribution cooperation network in French-speaking regions, and enhancing AUX's brand influence in the Western European HVAC market.
