Project Information
Event Name: 2025 Beijing International Fire Equipment Technology Exchange Exhibition (CIFE)
Time and Location: October 13-16, 2025 | China International Exhibition Center, Beijing
Services Provided: Booth concept design and 3D rendering production, large vehicle layout planning, on-site construction and management, brand visual identity integration, event execution support
On-Site Presentation
The exhibition site faithfully reproduced the earlier 3D design scheme at high fidelity, creating a highly immersive industrial landscape. At the entrance, the three-dimensional letters "SANY" and a themed sculpture quickly established the brand presence. The "Star Product Exhibition Area" took the JP100 aerial platform fire truck and the forest firefighting truck as its visual core, with towering booms appearing striking against the blue sky; combined with a realistic asphalt road circulation design, visitors were guided through the massive machinery, achieving a perfect integration of hardcore heavy equipment power and an orderly visiting experience.
