Project Information
Event Name: Xijiu Sealed-Forum Liquor Sales Event and Large-Scale Baijiu Culture IP Packaging
Time and Location: July 21, 2021 | Guizhou Xijiu Production Base
Services Provided: Stage design and construction, environmental wayfinding system design, cultural corridor planning, architectural exterior wall painting, event atmosphere creation
Time and Location: July 21, 2021 | Guizhou Xijiu Production Base
Services Provided: Stage design and construction, environmental wayfinding system design, cultural corridor planning, architectural exterior wall painting, event atmosphere creation
On-Site Presentation
The project translated design blueprints into tangible cultural landscapes, creating a solemn yet elegant on-site atmosphere. In the core area, a magnificent "Sealing Ceremony" stage was built, with scroll-shaped forms and auspicious cloud patterns perfectly enhancing the ceremony's sense of solemnity; the outdoor space was transformed into a narrative visitor route, with wall decorations featuring fan-shaped display boards and calligraphic poetry vividly telling the legend of the "Chishui River" and the brewing craft; together with the giant traditional liquor jars and landscape paintings painted directly on the factory building facades, these art installations softened the hard lines of the industrial architecture, allowing the brand's visual identity to achieve harmonious coexistence with the natural mountain-and-water backdrop of the production base.
