Event Background
Desert stars, long river sunset, cultural Moutai, "Ning" gathering beauty. On July 2, the Guizhou Moutai 2023 Ningxia Moutai Fans Carnival was held in Zhongwei, Ningxia. More than 300 Moutai fans encountered the charm of a thousand years of desert culture, savored the beauty of Moutai culture blending together, and shared in an audiovisual feast of "beauty shared by all." Towin New Vision International Exhibition Media was honored to be responsible for the planning and execution of this carnival, helping Moutai's sauce aroma bloom in the region south of the Great Wall.
Core Information
Thanks to the trust and support of the organizer. As a professional team for event planning and execution, Towin efficiently advanced the event throughout the entire process from receiving the request to implementation, providing a series of services including plan planning, visual and scene design, material production and construction, conference management, hotel management, and performance resources, fully supporting the successful conclusion of the carnival event.
01. Efficient Project Coordination
In the early stage of the event, the Towin team maintained a professional standard, conducted multiple comprehensive surveys of the event venue, maintained close communication with the client, patiently refined the event plan, and provided detailed execution plans and process control for the Moutai Fans Carnival. During event preparation, Zhongwei encountered strong winds. Facing delayed construction preparation time, Towin advanced construction, preparation, and rehearsals in an orderly manner. Through extremely strong team coordination and execution, it promoted the smooth progress of the carnival and brought the best experience to on-site guests.
02. Creative Visual Design
This Ningxia Moutai Fans Carnival used stars and desert as a bridge, deeply integrating Moutai culture and Ningxia culture. In the main KV design, blue sky, desert, and starry sky were selected as the background. A Moutai bottle stands in the center of the image, and inside the bottle are elements of Ningxia landmark buildings. Desert yellow sand and vast starry sky are full of desert style, showing Moutai's fragrance spreading across the land of Ningxia.
Countdown Poster
At the same time, around the main KV and combined with the Moutai brand, culture, and products, a variety of different images were created, paired with different scene effects, adding infinite charm to the entire event.
Brand Exhibition Area - Five-in-One Marketing
Brand Exhibition Area - Five-Line Development
Pool Staircase 3D Lettering
Theme 3D Lettering
Xiao Mao DP Point
Starry Sky Theater - Product Display Area
Moutai Fans Family Display Area
Theater Stage
Starry Sky Stage - 3D Lettering
03. Exquisite H5 Invitation
The creative H5 invitation in the early stage of the event was a masterpiece carefully polished by the Towin team. Combined with the desert starry sky background of this carnival, the H5 invitation was designed with the concept of making a wish upon a star and combined with the main visual tone. Guests wrote down their wishes, the wishes flowed into the bottle, and finally lit up the bottle, generating a wish poster for guests to share and forward. The final product was beautiful and eye-catching, with a unified style while retaining diverse features, and received praise from the client.
04. Featured Interactive Planning
The content of this Moutai Fans Carnival focused on four beauties and created a desert culture market. Through interactive experiences such as "Chinese traditional culture, intangible cultural heritage cultural creativity, desert culture, and Moutai ice cream tasting," guests participated in games using exclusive market tokens, fully experiencing featured activities such as intangible cultural heritage handicrafts, pitch-pot and cuju games, desert camel photo shoots, and desert-themed costumes, forming a more three-dimensional experience and gaining a greater sense of participation.
05. Wonderful Program Performances
At the carnival opening ceremony, with the concept of "traveling through a thousand years and reading cultural ancient scrolls with Moutai," three major chapters were planned. Each chapter was introduced by a customized video, leading on-site guests to stroll through the blend of Moutai culture and Ningxia culture. At the outdoor starry sky gala, the concept of the hometown of stars was used to build a brilliant starry stage atmosphere, with the dialogue between Xiao Mao and Xiao Xun as the thread, offering three cups of wine to the guests. Around the event segments, different background videos were customized, including laser shows, launch ceremonies, torch handovers, situational recitations, dance programs, etc. The exquisite visuals and creativity brought aesthetic enjoyment to the scene.
Related Services
Towin New Vision International Exhibition Media provided full-case planning and execution services for this event, covering plan planning, visual design, scene design, material production and construction, conference management, hotel management, performance resource integration, etc. Specifically including: main KV and series visual design, design and construction of brand exhibition areas (Five-in-One Marketing, Five-Line Development, etc.), production of pool staircase 3D lettering and theme 3D lettering, Xiao Mao DP point design, construction of the Starry Sky Theater product display area and Moutai Fans Family display area, construction of the theater stage and starry sky stage, H5 invitation design and development, interactive planning and execution of the desert culture market, program arrangement and background video production for the opening ceremony and starry sky gala, etc.
Industry Observation
Brand carnival events are transitioning from single product displays to immersive cultural experiences. This Moutai Fans Carnival deeply integrated Moutai brand culture with Ningxia regional characteristics. Through desert starry sky scenes, intangible cultural heritage interactions, customized performances, and other methods, participants gained emotional resonance. For the exhibition and display industry, this means the need for stronger creative planning capabilities, cross-domain resource integration capabilities, and on-site execution capabilities to respond to emergencies. The rapid response and efficient coordination demonstrated by Towin in this project are precisely the key capabilities the industry needs to respond to complex event demands.
Content Summary
The 2023 Ningxia Moutai Fans Carnival came to a successful conclusion. With the starry sky as the curtain and Moutai as the guide, Moutai fans, immersed in music and fine wine, jointly appreciated the vast beauty of the desert starry sky, deeply felt the charm of Ningxia, and savored Moutai's fine brew. Towin New Vision International Exhibition Media's professionalism, efficiency, innovative pursuit of change, and rapid response also won high recognition and support from the organizer. In the future, Towin will continue to support the event planning work of more high-quality brands.