Event Background
On September 22, 2015, the 2nd China (Lianyungang) Silk Road International Logistics Expo opened at the Lianyungang Industrial Exhibition Center. The expo covered 30,000 sqm and featured four exhibition zones: International Logistics Equipment & Technology, "Belt & Road" and Junction Construction, SCO Integrated Logistics, and National East-Central-West Regional Cooperation.
Core Information
Towin's execution team was responsible for the design and construction of SANY's exhibition booth. Staying true to SANY's signature style, the booth featured a dominant red color scheme. The display of SANY's equipment was direct and eye-catching, helping visitors clearly understand the advantages of SANY's products.
Towin's team worked tirelessly to ensure the booth was perfectly built, resulting in a flawless presentation for SANY. The booth attracted a large flow of visitors and extensive media coverage, boosting SANY's brand visibility and popularity.
Elegant live music performances added a pleasant atmosphere to the expo. Despite the large crowds, the enthusiasm of visitors remained high. Exhibitors from Japan, Hong Kong, Singapore, South Korea, and Taiwan made the event more diverse and meaningful.
Related Services
Towin Expo provided exhibition design, booth construction, and on-site delivery services for this event, helping SANY achieve a perfect display at the expo.
Industry Insight
As a key logistics expo along the Silk Road, the Lianyungang Expo brought together international logistics equipment, Belt & Road initiatives, and more. Interactive elements like live music enhanced the visitor experience, reflecting a trend toward diversification and internationalization in exhibitions.
Summary
With professional design and construction capabilities, Towin Expo successfully created a striking and spacious booth for SANY, attracting significant foot traffic and media attention, effectively boosting brand influence. The rich activities and international exhibitors made the expo highly valuable.