Background
The 127th Canton Fair, held entirely online for the first time, is set to make history while presenting new challenges. Towin New Idea will assist enterprises in actively responding by launching new products, securing orders, building platforms, and increasing investment in live streaming—each using their unique strengths to achieve successful deals.
Core Information
VR live streaming and panoramic video are no longer new concepts, as they were proposed long ago, but their market application has only boomed in recent years. In a digital interactive environment, enterprises and exhibitors can simultaneously view panoramic videos on their mobile phones by downloading VR live streaming or panoramic video players. The screen is divided into two parts, offering clear visualization. With strong mobility, a phone can instantly become a panoramic player by installing a panoramic playback system, providing an immersive environmental experience. Users can move forward and navigate routes using on-screen buttons. The interactivity is strong: viewers can appreciate the layout and area from a first-person perspective, perceiving surrounding objects and virtual elements with a strong three-dimensional feel.
Riding the wave of digital exhibitions, some enterprises are actively exploring new online opportunities. For example, lighting companies in Zhongshan Guzhen have joined live streaming channels to gain followers while conducting online exhibitions. This shows that changes in business-social relationships are driving shifts in corporate marketing models. Providing value-added services for online exhibitions not only attracts customers but also enriches their viewing experience.
Related Services
Towin New Idea offers professional services in exhibition design, booth construction, showroom spaces, on-site delivery, and brand display. For the online Canton Fair, we focus on providing digital exhibition solutions such as VR live streaming and panoramic video production, helping enterprises achieve efficient display and interactive experiences for their online booths.
Industry Insights
Offline exhibitions will still be necessary, and online functions cannot fully replace them. However, the business model innovation of traditional exhibitions will inevitably change the one-time "booth selling" approach, reshaping different business scenarios, models, and marketing methods. For enterprises, although online exhibitions are an "extraordinary measure" during the pandemic, this "cloud gathering" approach will become a major trend for the traditional exhibition industry to upgrade to digital exhibitions after the pandemic, seeking new paths for the real economy.
Summary
Towin New Idea is actively preparing for the online Canton Fair, using digital technologies such as VR live streaming and panoramic video to help enterprises participate online and explore new opportunities. Industry insights indicate that online exhibitions are a future trend, but offline exhibitions remain irreplaceable, and traditional exhibitions need to upgrade to digital ones.