Background
Hannover Milano Fairs Shanghai Ltd., established in 1999, is a wholly foreign-owned joint venture between Deutsche Messe AG and Fiera Milano. It is now a well-known exhibition organizer in China. Through years of market development, the company has accumulated rich experience in organizing exhibitions and established strong partnerships with Chinese professional organizations and institutions. It has offices in Beijing and Guangzhou and operates leading trade fairs across various industries nationwide.

Key Information
The legal representative of Hannover Milano Fairs Shanghai Ltd. is GOETZ DOERMANN, with a registered capital of USD 500,000. The company operates in the leasing and business services sector, classified as a limited liability company (wholly foreign-owned), with 100–500 employees. Its address is Room 301, B&Q Pudong Business Tower, No. 393 Yinxiao Road, Pudong New Area, Shanghai. The business scope includes organizing and hosting various economic and technical exhibitions and conferences within China, organizing conferences abroad, and providing related services; business consulting, trade information consulting, investment consulting, international economic information consulting, market research, and corporate management consulting.

It is important to clarify that Hannover Fairs is an exhibition organizer, while Demage Exhibition is a professional booth design and construction company. They are in an upstream-downstream relationship, not direct competitors. Towin Expo, as an exhibition design and construction service provider, has long-term cooperation with organizers like Hannover Milano Fairs, offering booth design and construction services to exhibitors.
Related Services
Towin Expo specializes in exhibition design, booth construction, showroom spaces, on-site delivery, and brand display. For exhibitions organized by Hannover Milano Fairs, Towin Expo provides one-stop services from booth design to on-site construction, ensuring exhibitors effectively showcase their brand image at the event.
Industry Insight
The Shanghai New International Expo Centre (SNIEC) is a major exhibition venue in Shanghai, located at 2345 Longyang Road, Pudong. It was developed through a collaboration of several domestic and international organizations, including Shanghai Pudong Land Development (Holding) Co., Ltd., Deutsche Messe AG, Messe Düsseldorf GmbH, and Messe München GmbH, and was designed by the American firm Murphy/Jahn. Since its opening in 2001, the venue has hosted numerous international exhibitions.
Summary
Hannover Milano Fairs Shanghai Ltd., as an international exhibition organizer, holds significant influence in the Chinese market. It maintains an upstream-downstream relationship with booth construction companies like Demage. Towin Expo, as a professional exhibition design and construction service provider, collaborates with organizers to deliver quality services to exhibitors. The Shanghai New International Expo Centre serves as a key venue, providing excellent infrastructure for exhibitions.