Event Background
On the evening of November 10, the Tmall Double 11 Surprise Night was broadcast live for 4 hours on Hunan TV, Mango TV, and Taobao, pioneering a dual-screen dual-mainline gala format that fully integrated the four main entities: the gala, e-commerce, streamers, and the audience. Towin Expo takes you behind the scenes of the viral 'Moving Maze' stage design.
Core Details
The stage features a giant X-shaped platform carrying four mobile towers. Breaking away from traditional stage design, it boldly allows the four towers to move along tracks on the platform and merge into a giant Rubik's Cube. Directly behind the stage is the official Tmall live-streaming room, shaped like a cat's head and surrounded by multiple layers of strobe lights. Using beams and bee-eye lights, the design includes a liftable cat-head-shaped truss for three-in-one beam lights and two cat-eye-structured LED moving heads, giving Tmall a dynamic presence.
Related Services
Towin Expo specializes in exhibition design, booth construction, showroom spaces, on-site delivery, and brand display. For large-scale event stage design and construction like this, we offer full-process services from concept design to on-site execution, ensuring creative implementation and safety.
Industry Insights
The 'Moving Maze' stage reflects the industry's pursuit of dynamic spatial experiences and interactive engagement. By combining movable modules with lighting systems, it breaks the limitations of traditional fixed stages, creating more possibilities for brand display and audience interaction. This trend is also influencing exhibition design, pushing booths from static displays to dynamic experiences.
Summary
The 'Moving Maze' stage of Tmall Double 11 Surprise Night, centered on a giant X-platform and four mobile towers that merge into a Rubik's Cube, combined with cat-head live-streaming room lighting, achieved stunning dynamic visuals. As a professional exhibition design and construction company, Towin Expo stays at the forefront of industry innovation, delivering high-quality exhibition and event solutions for clients.