Background
With the popularization of 5G technology and the maturity of VR/AR technologies, online exhibitions and cloud exhibitions have become a new trend in the exhibition industry. On April 13, 2020, the Ministry of Commerce issued a notice on innovating exhibition service models and fostering new drivers for exhibition development, accelerating the transformation and innovation of the exhibition industry and actively building new online exhibition platforms. Towin New Idea has responded to this trend by launching a VR cloud exhibition solution, aiming to provide a brand-new digital display method for the exhibition industry.
Core Information
Towin New Idea's VR cloud exhibition utilizes Web3D technology, 3D digital modeling, and VR virtual panoramic technology to realistically simulate offline exhibition scenes. Visitors can immerse themselves in the virtual space with a 3D perspective, offering a different experience from the traditional 2D e-commerce 'grid' interaction. The VR cloud exhibition features the following:
- Immersive 3D Scene Interaction: Offers 'guided mode' and 'free roaming mode'. Users can quickly browse exhibitors via a 3D visual guide map or freely walk along the main aisle like at a physical exhibition, clicking on hotspots to enter booths for discussions.
- Virtual-Real Integration: Through VR virtual scenes and real-scene technology, exhibitors' factories, production lines, office environments, etc., are brought to the cloud. Clients can inspect exhibitors' scale and strength online, enabling online factory verification and enhancing trust.
- Dynamic-Static Combination: Exhibits support 360-degree rotation and zoom, 720-degree free viewing of 3D models, and AR interactive experiences, allowing exhibits to 'tell their own stories' and attract customer attention.
- Cloud Business Functions: Supports live streaming, online chat, messaging, and synchronized meetings. Background big data analysis accurately retains customer profiles.
- Semi-Standardized VR Virtual Booths: Multiple templates are designed for different sizes of custom booths. Exhibitors only need to provide materials as required, significantly reducing the post-production cost and cycle of VR cloud exhibitions.
Related Services
Towin New Idea has extensive experience in exhibition design, booth construction, showroom spaces, on-site delivery, and brand display. The launch of the VR cloud exhibition service is an important extension of Towin's digital exhibition offerings, providing clients with an integrated online and offline exhibition solution. Towin can assist clients throughout the entire process, from VR booth design and 3D model creation to platform deployment, ensuring the professionalism and immersion of online exhibitions.
Industry Insights
Currently, online exhibitions have become an important supplement to the exhibition industry. While purely online formats cannot fully replace offline exhibitions, the integration of online and offline will become the mainstream in the future. Towin New Idea believes that the 5G era provides the technical foundation for VR cloud exhibitions, and immersive, interactive online experiences can effectively compensate for the shortcomings of traditional online exhibitions. As technology advances, VR cloud exhibitions will play a greater role in global economic and trade exchanges.
Summary
Towin New Idea's VR cloud exhibition leverages 5G, VR/AR technologies to create an immersive 3D online exhibition platform, offering features such as virtual-real integration, dynamic-static combination, and cloud business functions, helping exhibitors fully showcase their brands and products. This service reduces the production cost and cycle of online exhibitions, providing new ideas for the digital transformation of the exhibition industry. Towin sincerely invites cooperation with online exhibition platforms, software companies, governments, and industry associations to jointly create a 'new normal' for exhibitions in the 5G era.