Towin Expo Supports China Life's 10th Customer Festival with 'Sister Zhi Xin'

Event Background

As a leading insurance company in China, China Life not only provides quality insurance services but also cares about the healthy growth of its customers' families and the next generation. The annual Customer Festival aims to build a platform for in-depth communication with customers and convey brand warmth. The 10th edition, themed 'Caring for Children's Mental Health', was held at Guangzhou Hongfan Hotel, featuring the well-known 'Sister Zhi Xin' to spend quality time with customer families.

Core Information

Towin Expo was responsible for the full on-site execution of this event, including stage construction, activity flow control, visual presentation, and logistics support. The venue featured a health consultation area, children's painting interactive zone, performance stage, and lucky draw, ensuring guests gained knowledge and joy in a relaxed atmosphere. 'Sister Zhi Xin's' speech focused on parent-child communication and mental health, resonating with both parents and children. The address by China Life's leadership further reinforced the company's commitment to customer care. The event was well-organized with enthusiastic interaction, fully demonstrating Towin Expo's professional capabilities in event planning and on-site delivery.

Related Services

Towin Expo provided comprehensive exhibition and event execution services for this event, including event venue planning and stage design, interactive zone construction, visual material production, on-site flow control, and logistics support. These services reflect Towin's comprehensive capabilities in brand display, space design, and on-site delivery, enabling clients to create immersive, high-engagement brand experiences.

Industry Insight

Currently, corporate customer events are shifting from one-way information delivery to two-way emotional interaction. By incorporating parent-child activities and health consultations, brands can naturally integrate into customers' life scenarios and enhance user loyalty. Towin Expo believes that event design should closely align with customer core needs, embedding brand value into every touchpoint to achieve emotional resonance between brand and customer.

Summary

China Life's 10th Customer Festival was successfully held at Guangzhou Hongfan Hotel, with Towin Expo as the execution team ensuring smooth implementation of all activities. The rich interactive content and 'Sister Zhi Xin's' speech provided customer families with a meaningful weekend. Towin Expo will continue to leverage its professional services to help corporate clients achieve brand display and deepen customer relationships.