AUX | Germany Nuremberg Chillventa Overseas Custom-built Booth

Project Details

October 8-10, 2024, Nuremberg International Exhibition Center, Germany
Services: Overall overseas booth planning, international booth space design, renderings output, overseas construction coordination, and on-site support services

On-site Presentation

Chillventa Nuremberg is a benchmark professional exhibition in the global HVAC and refrigeration industry, bringing together European and global HVAC distributors, contractors, and technical buyers, making it an important trade platform for Chinese HVAC brands to enter the European market. Towin Xinsi undertook this overseas custom-built booth project for AUX in Nuremberg, Germany, combining European exhibition hall construction standards and local aesthetic preferences, and built an international brand booth tailored to the European market around the heat pump and residential/commercial air conditioning product lineup.

The booth was planned with four functional zones: brand image display, heat pump and air conditioning product display, multimedia technology demonstration, and enclosed business negotiation areas. The overall design adopts a minimalist modern industrial style, following AUX's blue brand visual system, using highly recognizable facade shapes and layered lighting to enhance booth visibility in the dense exhibition environment. The open facade faces the main aisle to facilitate visits by international professional audiences; independent enclosed negotiation rooms meet the privacy needs of European clients for in-depth business discussions.

The project team completed the initial creative plan and multiple rounds of renderings iterations, strictly followed German exhibition hall construction approval rules, and completed design output and overseas construction coordination. At this exhibition, AUX focused on showcasing heat pumps, VRF systems, residential split air conditioners, and other main products, conducting business meetings with European industry clients, fully demonstrating the brand's HVAC technical strength, further expanding the European regional distribution cooperation network, and enhancing AUX's brand influence in the European HVAC market.