Event Background
The 42nd (Spring) Guangdong International Beauty Expo was grandly held from March 9 to 11, 2015 at the China Import and Export Fair Complex (Pazhou Complex Area B) in Guangzhou. Towin designed and set up the booth for the exhibitor "Sijikangmei" Group at this Beauty Expo.
Core Information
In this booth design, Towin adopted a two-story structure, with an overall style that was grand and majestic, making the booth more humanized. The first floor was the display area, and the second floor was the experience area. The elements were combined with each other, forming an integrated whole. While maintaining the characteristics of "Sijikangmei," it also allowed guests to calmly experience the products. The towering "Sijikangmei" logo could be seen at a glance from a distance and was very eye-catching, with an imposing momentum that seized attention first, attracting batch after batch of attendees.
Related Services
Combining the profound and extensive spirit and the concept of ultimate simplicity and beauty of "Sijikangmei" Group, the on-site arrangement incorporated elements such as screens, guzheng, lotus flowers, herbal plants, a space perspective, and a 360° rotating cultural platform. While reflecting a rich classical Chinese charm, it also highlighted the natural health science of "Sijikangmei" Group, creating an "aircraft carrier platform" for the traditional Chinese medicine wellness industry!
Industry Observation
As an important display platform for the beauty industry, the Beauty Expo requires booth design not only to highlight brand characteristics but also to balance functionality and experiential feel. The two-story structure design achieved the separation of display and experience within a limited space, enhancing audience participation. The combination of classical elements and modern display methods reflected the industry's dual pursuit of cultural connotation and technological feel.
Content Summary
The booth designed by Towin for Sijikangmei at the Guangdong International Beauty Expo successfully shaped the brand image through a two-story structure and the integration of classical elements with modern display methods, attracting a large number of attendees and demonstrating Towin's professional capabilities in exhibition design and construction.