Project Information
Event Name: 2018 Beijing International Fire and Emergency Equipment Expo
Time and Location: 2018 | Beijing, China
Services Provided: Large-scale booth design, heavy equipment display planning, stage design, on-site execution
Time and Location: 2018 | Beijing, China
Services Provided: Large-scale booth design, heavy equipment display planning, stage design, on-site execution
Design Concept
The booth features a highly recognizable red-and-white architectural structure, with a towering vertical form that echoes the elevating platform displayed on site, creating strong visual tension. The spatial layout fully accommodates the needs of large equipment displays, skillfully integrating an outdoor launch stage with a transparent glass-curtain-wall reception area. The striking array of blade flags and large-scale graphics build a unified brand visual system, vividly interpreting the core concept of "Quality Changes the World."
