ProjectData
Time and Location: June 29, 2022 | Luhu Park, Guangzhou
Services Provided: Space design and rendering production, custom cultural wall development, opening ceremony planning and execution, interactive exhibit installation, brand atmosphere creation
On-Site Presentation
Cultural Facade Reshaping: The building exterior retained its classic brick wall texture, integrating modern wooden grilles and the "Junpin Academy" signage, appearing rustic yet stylish. The stone elephant welcome and red carpet laid out at the opening ceremony created a solemn and lively sense of ritual.
Immersive Craftsmanship Display: The interior exhibition area vividly recreated the natural ecology and traditional brewing scenes along the Chishui River through large-scale imagery. Lifelike brewer figurines demonstrated the core "12987" process, allowing visitors to intuitively experience the historical heritage of sauce-aroma baijiu during their visit.
Elegant Spatial Atmosphere: The reception area and tasting area used warm lighting, marble textures, and circular moon gate elements, echoing the philosophy of "harmony." The high consistency from renderings to the actual scene ensured the refined aesthetic of the space, perfectly matching Guizhou Xijiu's high-end brand positioning.
